What I Do & Who I Help
I work with Amazon sellers, brands, and agencies to manage their accounts and run profitable PPC campaigns. Whether it’s a new product launch or boosting ROI, I help turn struggling ad accounts into real revenue.
How I Work – A Proven 3-Day Process
✅ Day 1 – Discovery Call: We’ll begin with a consultation to understand your business, goals, challenges, and current ad performance.
✅ Day 2 – Deep PPC Audit & Strategy Build: I’ll audit your account to uncover performance gaps, keyword issues, bidding inefficiencies, and missed opportunities. Then, I’ll build a tailored PPC strategy that aligns with your business objectives.
✅ Day 3 – Strategy Execution: I’ll implement the custom strategy, optimise campaign structure, and begin performance tracking. You can expect meaningful results and insights within the first 30 days.
What You’ll Gain – Real, Measurable Benefits
🔹Lower ACoS & Higher ROAS through smart bidding and segmentation.
🔹 Boosted visibility & conversions via data-driven keyword targeting and product analysis.
🔹 Increased profitability through ongoing optimisation and performance tracking.
🔹 Enhanced SEO listings for better organic ranking and long-term growth.
🔹 Competitor advantage with in-depth market and trend analysis.
Sales Dashboard
Marketplace: India Niche: Clothing
Sales:30,78,646 Orders:6,897
𝗚𝗼𝗮𝗹𝘀
1. Aggressively scale daily sales.
2. Improve MOM performance.
3. Maintain profitability by optimising ACOS.
4. Leverage PPC for growth without overspending.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗗𝗲𝗽𝗹𝗼𝘆𝗲𝗱:
𝟭. 𝗗𝗮𝘁𝗮-𝗕𝗮𝗰𝗸𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴
𝟮. 𝗟𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀
𝟯. 𝗔𝘂𝘁𝗼 𝘁𝗼 𝗠𝗮𝗻𝘂𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
𝟰. 𝗕𝘂𝗱𝗴𝗲𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 & 𝗔𝗖𝗢𝗦 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴
PPC Campaigns
𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
𝗔𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗗𝗮𝘆𝗽𝗮𝗿𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝗶𝗱 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴:
By analysing shopping behaviour data, we discovered peak buying times. I adjusted the campaign schedules to:
1. Pause low-performing hours.
2. Increase bids during high-conversion windows, especially late evenings and weekends.
3. This helped me cut wasted spend and maximise ROI.
𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
From our exact match and auto campaigns, we regularly:
1. Mined converting search terms.
2. Added them as exact matches in performance campaigns.
3. Added non-converting or irrelevant keywords as negatives to eliminate wasted spend.
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
I enhanced the product listings by:
1. A/B testing main images to increase CTR.
2. Adding persuasive bullet points and benefits to improve CR.
3. Syncing PPC efforts with optimised listings for maximum impact.
With an ACOS of just less than 30%, my campaigns performed well below the target ACOS threshold of 20%, indicating highly efficient PPC spend. Moreover, the CTR increased from 0.4% to 0.9%, and steady ad performance over the month demonstrated strong ad relevance and listing quality.
𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀
Data-driven optimisation was central to keeping ad costs low and ROAS high.
Segmentation by intent allowed me to tailor of bidding strategies for different stages of the customer journey.
Creative alignment between ads and listings increased conversions while lowering bounce rates.
Case Study
𝗕𝗿𝗮𝗻𝗱 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱:
Entering the highly saturated supplements market, this brand faced all the typical challenges: tight regulations, steep ad costs, and trust barriers. Launched just a few months ago with a hero product backed by clinical ingredients and research, the brand had one objective: to achieve a breakout sales day that would catapult it into category relevance.
𝗞𝗲𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀:
Competing with well-established supplement giants with thousands of reviews and massive ad budgets.
Supplement shoppers demand proof, trust, and certification, not just flashy branding.
High CPCs across top search terms.
Need to balance compliance with conversion, especially in ad and listing copy.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗼𝘃𝗲𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗲𝗱:
𝐓𝐫𝐮𝐬𝐭-𝐅𝐢𝐫𝐬𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
Created science-backed, FSSAI-compliant content that focused on transparency and education rather than exaggerated claims.
Designed premium infographics and lifestyle images showing capsule clarity, clean label benefits, and third-party certifications (GMP, lab-tested, etc.).
A+ Content included comparison charts, ingredient spotlight sections, and customer transformation stories to build instant credibility.
𝟐𝟒-𝐇𝐨𝐮𝐫 𝐔𝐫𝐠𝐞𝐧𝐜𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧:
Introduced a limited-time 15% coupon + Subscribe & Save combo, highlighted across the main image and bullet points.
Boosted CTR by triggering Amazon Deal tags and urgency signals (“ends in 12 hours!”).
Used retargeting ads on high-bounce ASINs to recapture lost traffic within the launch window.
